NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The Heart Connection: a simple formula for building trust through video
Tony Gnau (Founder & Chief Storytelling Officer, T60 Health)
Location: Room 30DE
Date: Tuesday, October 22
Time: 2:10 pm - 2:50 pm
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Visual & Audio Experiences
Vault Recording: TBD
Audience Level: Intermediate
You’re working hard to communicate with your audience. Emails, newsletters, social media, you name it. Strategy, data, and AI all play their part.
That's a lot, and it’s easy to lose sight of the big picture.
You know, content that builds a connection with your audience.
Do it right… earn trust.
Do it wrong, and… click. Your audience leaves.
What you need is a north star. Something that puts you on the right path and holds you accountable.
What you need is a formula for success.
3x Emmy winner and Amazon #1 Bestselling author Tony Gnau has been telling corporate stories for 20+ years. He’s been a part of successful campaigns… and some clunkers. The key to the success stories? A simple formula you can apply to any type of content, especially video.
Find out how the formula has helped more than a few projects and even saved Tony’s life.
Seriously. It saved… his… life.
Takeaway
- Video isn’t about facts and figures, it’s about emotion.
- Including people with bright, likable personalities influences how your audience thinks of your company/organization.
- How the formula for video success brings out your company/organization's human side.