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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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The Great Merge: Where Design and Content Strategy Collide - How a Cohesive Design and Content Strategy Leads to Real Competitive Advantage

Monique Ritter (Head of Partnerships, SketchDeck)

Location: Room 11

Date: Wednesday, September 4

Time: 12:25pm - 1:10pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

SketchDeck

At most companies, design and content are disconnected. But at companies with superior business performance, established design operations - paired with a content strategy - lead to growth rates and shareholder returns that are 2x that of competitors. Peek behind the curtain and discover how top-performing organizations have adapted to the changing marketing landscape by merging content marketing and design to leapfrog ahead of competitors.

Takeaway

In this informative session, you’ll learn :

  • What’s driving the demand for high-quality business design
  • How to better visualize business design needs with the design pyramid
  • Why creative and content teams need to closely align
  • Why a product launch isn’t the end of design iteration
  • How content teams can scale effectively scale design