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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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The Galvanizing Story

Doug Kessler (Co-Founder, Velocity)

Location: Atrium Ballroom A

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Vault Recording: TBD

As content marketing beds down as a mainstream discipline, it’s time to rediscover our single most important task: developing a smart, fresh, surprising, magnetic idea, expressed as a galvanizing story. With a galvanizing story, your strategy, content, creative, and performance marketing all have a focus, a shared, guiding concept. Without one, your strategy and execution are disconnected, your stories are isolated, and your tactics are stuck in their swim lanes. It's time to figure this out.