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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Future of Storymaking

Gordon Locke  (President, Chief Marketing Officer, Pace Communications)

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

As technology, human behavior, societal norms, cultures, environments and economics evolve, the way we create, share and consume stories is evolving too. In this session, we’ll talk through six facets impacting the psychology and neuroscience of making stories that resonate­. The session, presented by a Content Marketing Awards Agency of the Year winner (2021), will provide actionable insights, resources and inspiration on The Future of Storymaking℠.

Takeaway

  • Navigating technology’s influence on the human condition
  • Supporting creator economies and content democratization
  • Authentic storytelling in the metaverse
  • Crafting multisensory experiences
  • Advancing next generation UX
  • Pushing creative boundaries with AI



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