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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

The Future of SEO: Adapting to a new, low-clickthrough rate reality

Andrew Crestodina  (Co-founder / CMO, Orbit Media Studios)

Alli Berry  (Senior Director of Content Marketing, TheStreet)

William Tseng  (Director, Sales Engineering, Lucidworks)

Mariah Obiedzinski  (AVP of Content Services, Stamats)

Location: Room 1

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Search is always changing. Some changes are subtle and slow. Others are big shifts that affect organic traffic dramatically. Maybe the biggest change? Search results pages are more visual and informative than ever.


Because search is such an important channel for content marketers, let’s talk about those changes and how to adapt:

  • How should a content strategy adapt as CTRs fall?
  • Which battles (keyphrases) are worth fighting (targeting)?
  • Where should we set our expectations for rankings? For traffic?
  • What tactics are most effective in which contexts?

Listen in to a conversation between SEO veterans as they discuss the biggest trend in search and what’s working now.