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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Future of SEO: Adapting to a new, low-clickthrough rate reality

Andrew Crestodina  (Co-founder / CMO, Orbit Media Studios)

Alli Berry  (Senior Director of Content Marketing, TheStreet)

William Tseng  (Director, Sales Engineering, Lucidworks)

Mariah Obiedzinski  (AVP of Content Services, Stamats)

Location: Room 1

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Search is always changing. Some changes are subtle and slow. Others are big shifts that affect organic traffic dramatically. Maybe the biggest change? Search results pages are more visual and informative than ever.


Because search is such an important channel for content marketers, let’s talk about those changes and how to adapt:

  • How should a content strategy adapt as CTRs fall?
  • Which battles (keyphrases) are worth fighting (targeting)?
  • Where should we set our expectations for rankings? For traffic?
  • What tactics are most effective in which contexts?

Listen in to a conversation between SEO veterans as they discuss the biggest trend in search and what’s working now.