Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Future of Brand: What's next and what it means for content marketing

Marcus Collins  (Clinical Assistant Marketing Professor, Ross School of Business, University of Michigan)

Location: Room 147B

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Advanced

Conference Theme: B2C

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Advanced

There is more change happening around us than ever before, and with these changes have come a host of new expectations—from how we engage with work, our health, our family, and seemingly everything that touches day-to-day living. To no surprise, these changes have created new expectations with regard to brands and how we engage with them. Therefore, business leaders must pay mind to these changes and consider how the evolution of brand impacts how they go to market. In this talk, Dr. Marcus Collins will draw insights from his much-anticipated book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be, to provide a perspective by which we might view the implications of these changes and, ultimately, leverage their possibilities with the aide of today's hyperconnected technology.

Takeaway

  • A more contemporary understanding of tomorrow's most powerful brands
  • A clear understanding of what's required of content marketers in this new paradigm
  • A cheat code for influencing behavior