Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

The Five Blessings from Customer Privacy

Tim Hayden (President & Co-Managing Partner, Brain+Trust Partners)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In January of 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.

The struggle is real in dealing with media and data volatility, but there's no challenge that can't be leveraged for greater marketing success. Let's discuss five ways how you can be a compliant, lean and productive content marketer by the end of 2019.

Takeaway

  • Grasp the need for customer data platforms and better data governance, ready for tightening privacy regulations.
  • Obtain a holistic view of each customer and unique audience segments in the data you have today.
  • Forget personas, and turn customer journey mapping into real-time analysis of what customers want and how they behave.
  • Reduce operating expenses and drive higher sales.
  • Leverage machine-learning to develop better content and influence the product development process.