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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

The Extra 1%: Delivering a Memorable Content Experience

Christina Sanders  (Inbound Marketing Manager, Lucidpress)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

Your customers expect memorable, unique content experiences. However, most companies fail to fulfill these expectations, leaving behind a trail of unhappy and unsatisfied customers.

Today’s consumer has their pick of the litter. Meaning, there are more than enough companies for them to do business with. And it’s getting harder and harder for companies to stay relevant.

Not only do your customers know this, but they’re going to leverage it. And as they do their research, your brand will either fulfill an expectation — or not.


After this session, you’ll be able to:

  • Evaluate how the content experience impacts your brand and overall customer experience, and make the necessary improvements

  • Apply the five principles of content experience to create memorable interactions

  • Leverage technology within your content experience to drive deeper customer connections