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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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The Demand Generation - Account Based Marketing Workshop

Carlos Hidalgo (Founder & CEO, VisumCx)

Location: Room 21

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

According to 2018 research, nearly 60 percent of marketer’s state that one of their biggest challenges is “getting targeted prospects to engage.” This same number was reported in 2017, indicating that the struggle is consistent.

Today’s B2B buyer is sophisticated and discerning, making it increasingly difficult for brands to engage at both the account level and the contact level.

Simply creating more content and investing more will not improve results. The key to success is being buyer-centric.

The Demand Generation -- Account-Based Marketing workshop is designed to give B2B marketers the education and knowledge they need to improve their campaign results by putting their buyers at the center of their strategy.

Takeaway

Attendees of the workshop will walk away with:

  • A clear understanding of how demand generation and account-based-marketing can work together for the most positive outcome -- revenue
  • A methodology on how to develop account and buyer insights for better segmentation and qualification
  • Knowledge of how to define the lead management process to ensure marketing and sales alignment
  • How to use less content, but deliver better results


The half-day workshop will include templates and working sessions to apply what you've learned and equip you to bring back your knowledge and begin to apply it immediately.