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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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The Cure for TMSANEB: Too Many Stories and Not Enough Budget

Mike Morrissey (Sr. Manager, Digital Communications, Kellogg Company)

Location: Hope Ballroom E

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In today's complex communication environment, many organizations find themselves with too many stories to tell and not enough budget. This presentation will provide an inside look at how the Kellogg Company is using in-house resources to tell more stories and reach more people with an innovative, nimble content creation and distribution strategy.


Participants will:

  • Learn how a single strategic shift in the content production/distribution model can open up infinite new storytelling opportunities
  • See real life examples of how Kellogg is using this approach to provide the information wanted by today's increasingly informed consumers
  • Be armed with the strategic rationale to sell this shift to the management of their organization
  • Pick-up valuable tactical tips that will help drive nimble content production