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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

The Critical 90 Seconds That Can Make or Break Your Brand

Amy Balliett  (CEO, Killer Visual Strategies)

Location: Room 25

Date: Thursday, September 30

Time: 2:00 pm - 2:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

The data doesn't lie: audiences LOVE motion graphics. In fact, 79% of people who visit your site would rather watch a video than read any text on the page. And when that video is under 90-seconds (while maintaining high production quality), you can expect to see a minimum 80% increase in conversion rates while being 53x more likely to rank higher in search results!

But 90-seconds of video is just 210 words of narration, so how can you possibly tell your brand story in such a short amount of time? And how do you ensure quality as well? In this session, Amy Balliett (Author, Founder, and CEO of Killer Visual Strategies) will answer these questions and more while showing you exactly how to leverage visual storytelling to drive long term success in 90-seconds or less!


  • Learn the best practices you can immediately leverage to develop a robust brand story that will capture and convert your audience in 90-seconds or less
  • Learn what equals quality to today's audiences and how to ensure you get a high quality end product
  • Learn how to leverage your video assets to develop dozens of additional content pieces to fuel your content marketing needs and increase your ROI
  • Learn the tiny details that will ensure your motion graphics exceed the industry standard 80% conversion rate increase and instead achieve a minimum 110% increase in conversion rates