ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

The Critical 90 Seconds That Can Make or Break Your Brand

Amy Balliett  (CEO, Killer Visual Strategies)

Date: Thursday, September 30

Time: 2:00pm - 2:30pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The data doesn't lie: audiences LOVE motion graphics. In fact, 79% of people who visit your site would rather watch a video than read any text on the page. And when that video is under 90-seconds (while maintaining high production quality), you can expect to see a minimum 80% increase in conversion rates while being 53x more likely to rank higher in search results!

But 90-seconds of video is just 210 words of narration, so how can you possibly tell your brand story in such a short amount of time? And how do you ensure quality as well? In this session, Amy Balliett (Author, Founder, and CEO of Killer Visual Strategies) will answer these questions and more while showing you exactly how to leverage visual storytelling to drive long term success in 90-seconds or less!

Takeaway

  • Learn the best practices you can immediately leverage to develop a robust brand story that will capture and convert your audience in 90-seconds or less
  • Learn what equals quality to today's audiences and how to ensure you get a high quality end product
  • Learn how to leverage your video assets to develop dozens of additional content pieces to fuel your content marketing needs and increase your ROI
  • Learn the tiny details that will ensure your motion graphics exceed the industry standard 80% conversion rate increase and instead achieve a minimum 110% increase in conversion rates



FOLLOW CONTENT MARKETING WORLD ON SOCIAL