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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Creator Craze: What it means and how to ride the wave

Corynn Myers  (Director of Brand Strategy, SimpsonScarborough)

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Twitter launched Communities, everyone launched a creator fund, and TikTok became the #1 website in 2021. All of these events and more have built a foundation for creators to shape the future of social media. After months of lockdown and a global pandemic, consumers are pursuing purpose and looking to creators to provide an authentic escape. This means several things for marketers:

- Niche, online communities are going to grow
- User-generated, creator, and authentic influencer content will become a necessity while brand content will continue to decline in reach and engagement
- Employee creators and employee brands will be differentiators

Join me as we explore these topics and provide actionable ways to ride the creator wave.

Takeaway

- Niche, online communities are going to grow which means you have to think community-first

- User-generated, creator, and authentic influencer content will become a necessity while brand content will continue to decline in reach and engagement which means you need to flip you content mix

- Employee creators and employee brands will be differentiators which means you need to identify and encourage your internal teams to be themselves out loud.



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