SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Corynn Myers (Director of Brand Strategy, SimpsonScarborough)
Date: Thursday, September 15
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Social Media/Influencer Marketing
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Twitter launched Communities, everyone launched a creator fund, and TikTok became the #1 website in 2021. All of these events and more have built a foundation for creators to shape the future of social media. After months of lockdown and a global pandemic, consumers are pursuing purpose and looking to creators to provide an authentic escape. This means several things for marketers:
- Niche, online communities are going to grow
- User-generated, creator, and authentic influencer content will become a necessity while brand content will continue to decline in reach and engagement
- Employee creators and employee brands will be differentiators
Join me as we explore these topics and provide actionable ways to ride the creator wave.
- Niche, online communities are going to grow which means you have to think community-first
- User-generated, creator, and authentic influencer content will become a necessity while brand content will continue to decline in reach and engagement which means you need to flip you content mix
- Employee creators and employee brands will be differentiators which means you need to identify and encourage your internal teams to be themselves out loud.
