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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Copywriting Rules You WISH You Had in College

Kate Bradley Chernis  (CEO, Lately.ai)

Location: Room 6

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

In the US alone, companies waste $400 BILLION (!) each year due to crap writing skills throughout marketing, sales, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively, everyone has to write. Yes, we live in a world where there are podcasts and video, but in the end, that all gets translated into text, one way or another. Turns out 'writing' is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it's high time you brushed up.

Join copywriting expert, former rock 'n' roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical, cliff-notes-styled run through of writing essentials that will make you lean forward and think DUH.



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