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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Kate Bradley Chernis (CEO, Lately)
Date: Thursday, September 30
Time: 11:15 am - 11:45 am
Pass Type: Virtual Pass - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
In the US alone, companies waste $400 BILLION (!) each year due to crap writing skills throughout marketing, sales, customer service and beyond. But then spend $3.1 billion each year on REMEDIAL WRITING TRAINING. In order to communicate effectively, everyone has to write. Yes, we live in a world where there are podcasts and video, but in the end, that all gets translated into text, one way or another. Turns out 'writing' is not the soft skill once dismissed as a waste-of-time college major and instead is perhaps the most essential job skill across every department. And it's high time you brushed up.
Join copywriting expert, former rock 'n' roll DJ and AI content-creation tech founder Kate Bradley Chernis for a tactical, cliff-notes-styled run through of writing essentials that will make you lean forward and think DUH.