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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

Heidi Cohen (CCO, Actionable Marketing Guide)

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Lose your campaign distribution mentality! Instead, transform road-tested content to increase reach and revenue success despite pricey, saturated feeds. Regularly optimize, renovate, and transform your best-performing content to keep it relevant and platform-specific. As a result, you get off the new-content-creation treadmill to support continuous content distribution that profitably builds audiences.

Takeaway

  • Get tactics to strategically improve and optimize road-tested content for owned, social and third-party distribution.
  • Learn how to transform content into different formats to create better, more personalized audience experiences.
  • Use worksheets to organize your existing content assets into long-term gems.
  • Learn how to share improved content with existing customers to deepen relationships and increase profits.