Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

The Content Strategy Method You Wish You Had Last Year

Pamela Muldoon (Content Strategist, The Pedowitz Group)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

End the uncomfortable conversations around content development. No more creating content for the sake of creating content or because 'we have to do video'. This easy to follow, simple, yet very effective content strategy method will have you excited about the content possibilities for your organization.
As content marketing professionals it is our aspiration to develop a content strategy that drives real revenue results. To do this successfully means creating content that engages your target audience at every stage of the customer journey,
while also developing content that is aligned to business objectives. This does not have to be an impossible paradox,
but an opportunity to help your company become a content first organization where marketing leads the charge.

Takeaway

• Learn the formula for prioritizing content that drives revenue (and business) results
• Get more from internal resources by leveraging content ideas to keep spend down and results up
• Understand the importance of developing the content idea before choosing the content type
• Gain actionable ideas to becoming a content-first organization where marketing leads the charge