Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

AJ Huisman  (Founder, Y Content)

Bert van Loon  (Independent Strategist)

Maureen Jann  (Chief Marketing Strategist, NeoLuxe Marketing)

Jonathan Crossfield  (Content Writer & Storyteller, Freelance)

Date: Friday, October 16

Time: 8:00am - 9:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Industry Forum

Vault Recording: TBD

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

This session is a ‘must’ for content-driven businesses, whether entrepreneurs, intrapreneurs or startups. We’ll discuss:

• How to use audience insights for developing stories
• How to use distribution insights to build your audience
• How to use measurement insights to determine ROI
• How to organize your team and select technologies to support these insights

We call it the Content Marketing Diamond Model and it’s based on a foundation of purpose, goals, and a solid strategy.

Content Marketing Fast Forward founders AJ Huisman and Bert van Loon, will lead this practical workshop and guide you through the individual components of this pragmatic planning model. During the session AJ and Bert will be joined by Maureen Jann-Huyler (Seattle, WA), Chief Marketing Strategist at NeoLuxe Marketing and Jonathan Crossfield (Blue Mountains, Australia), expert Brand Storyteller.

At the end of the session, you will be able to translate what you've learned from every component of the Content Marketing Diamond Model to your own business and move your content marketing program fast forward. Don’t miss this gem of a session!