Bert van Loon (Independent Strategist)
AJ Huisman (Founder, Y Content AND Co-founder & Chief Content Officer, Content Marketing Fast Forward)
Maureen Jann (Founder + Managing Director, SuperDeluxe Marketing)
Jonathan Crossfield (Chief Consulting Editor, Chief Content Officer Magazine)
Location: Room 23
Date: Friday, September 6
Time: 10:00am - 3:00pm
All Access, Industry Forum/Summit, Main Conference Plus -
Get your pass now!
Vault Recording: TBD
This session is a ‘must’ for content-driven businesses, whether entrepreneurs, intrapreneurs or startups. We’ll discuss:
• How to use audience insights for developing stories
• How to use distribution insights to build your audience
• How to use measurement insights to determine ROI
• How to organize your team and select technologies to support these insights
We call it the Content Marketing Diamond Model and it’s based on a foundation of purpose, goals, and a solid strategy.
Content Marketing Fast Forward founders AJ Huisman and Bert van Loon, will lead this highly interactive, fun-filled workshop and guide you through the individual components of this hands-on planning model. During this practical session AJ and Bert will be joined by Maureen Jann-Huyler (Seattle, WA), Founder & Marketing Director at Super Deluxe Marketing and Jonathan Crossfield (Blue Mountains, Australia), expert Brand Storyteller & Editor of Chief Content Officer magazine.
At the end of the session, you will be able to translate what you've learned from every component of the Content Marketing Diamond Model to your own business and move your content marketing program fast forward. Don’t miss this gem of a session!
10:00am - 10:10am Welcome
10:10am - 10:45am Fast Forward Through the Diamond Model (Bert van Loon)
10:45am - 11:20am Strategic Foundation Including Purpose & Goals (AJ Huisman)
11:20am - 12:00pm Audience Insights & Story Development (Jonathan Crossfield)
12:00pm - 1:00pm Lunch
1:00pm - 1:35pm Distribution Insights & Community Building (Maureen Jann)
1:35pm - 2:10pm Measurement Insights & ROI (Bert van Loon)
2:10pm - 2:45pm Organization & Technology (AJ Huisman)
2:45pm - 3:00pm Wrap-up/Q&A