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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Content Marketing Diamond Model for Small Business Entrepreneurs

Bert van Loon  (Co-Founder, Content Marketing Fast Forward)

AJ Huisman  (Co-Founder, Content Marketing Fast Forward)

Date: Friday, September 16

Time: 10:30 am - 1:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

This session is a ‘must’ for SME’S. The so-called small businesses, … with big ambitions and even bigger hearts for content and customers.

Content Marketing veterans Bert van loon and AJ Huisman, will show you how to use their practical Content Marketing Diamond Model to design and develop your content marketing plan.

CMWorld Community champions AJ and Bert will lead this highly interactive, fun-filled workshop. The included workbook allows you to use the knowledge immediately, hands-on and ready to take home and apply on the first business day after your return.

Don’t miss this gem of a session :)


Founded on clear goals and strategy, you will learn how to execute the 3 practical building blocks:

  • Audience Insights –> Story Development
  • Distribution Insights –> Audience Building
  • Measurement Insights –> ROI delivery
The three building blocks are interconnected by the center building block ‘Organization & Technology’, enabling all building blocks to work together seamlessly.