Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

The Content Marketing Diamond Model for Small Business Entrepreneurs

Bert van Loon  (Co-Founder, Content Marketing Fast Forward)

AJ Huisman  (Co-Founder, Content Marketing Fast Forward)

Location: Room 25

Date: Friday, September 16

Time: 10:30 am - 1:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

This session is a ‘must’ for SME’S. The so-called small businesses, … with big ambitions and even bigger hearts for content and customers.

Content Marketing veterans Bert van loon and AJ Huisman, will show you how to use their practical Content Marketing Diamond Model to design and develop your content marketing plan.

CMWorld Community champions AJ and Bert will lead this highly interactive, fun-filled workshop. The included workbook allows you to use the knowledge immediately, hands-on and ready to take home and apply on the first business day after your return.

Don’t miss this gem of a session :)


Founded on clear goals and strategy, you will learn how to execute the 3 practical building blocks:

  • Audience Insights –> Story Development
  • Distribution Insights –> Audience Building
  • Measurement Insights –> ROI delivery
The three building blocks are interconnected by the center building block ‘Organization & Technology’, enabling all building blocks to work together seamlessly.