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The Content Comeback: Winning Back Traffic and Engagement with Paid Media

Andrew Scarbrough  (CEO and Co-Founder, Delegator)

Julie Hochheiser Ilkovich  (Managing Partner, Masthead)

Location: Room 11

Date: Wednesday, September 17

Time: 2:20 pm - 2:55 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

In today's fast-changing digital landscape, relying on organic traffic alone is no longer enough to sustain content marketing success. Whether your brand has experienced a drop in traffic due to algorithm and AI changes, increased competition, or shifting audience behaviors, the right paid media strategy can help you make a powerful comeback. This session will explore why paid search is an essential part of a successful content marketing strategy and how market research and insights can help maximize its impact. Attendees will discover key tactics to rebuild lost traffic, drive meaningful engagement, and amplify their best content through awareness campaigns. Through real-world case studies, we'll showcase how brands have transformed their content marketing success with smart, strategic paid media approaches. Don't let declining traffic hold your content back—learn how to use paid media as your secret weapon for a winning content comeback.

Takeaway

  • The Power of Paid Search – Understand why paid media is a critical component of a successful content marketing strategy and how leveraging market insights can enhance its effectiveness.
  • Reclaiming and Growing Your Audience – Explore key paid media tactics to recover lost traffic, re-engage audiences, and drive sustained content performance.
  • Real-World Success and Amplification – Learn from brands that have transformed their content strategy with paid media and discover how to amplify your top-performing content through strategic awareness campaigns.