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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

The Confused Buyer Always Says No....And Other Perils of Mixed Messaging That Kill Campaigns

Kenneth "Shark" Kinney  (Podcast Host / VP of Marketing and Digital Strategy, A Shark's Perspective, LLC / Ai Media Group)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Time after time, brands and agencies still create content that doesn't align with other messaging and advertising efforts driven by siloed internal teams, external agencies, sales and call center teams, and more. Yet, consumers have too little time, too little attention span, and too many other choices competing for their dollars. Aligning content and messaging at its core is necessary not only to better attribute and measure content but also to drive more demand gen as well as provide consumers a better experience.


  • Understand the real customer journey across all of the noise and touch points that customers see.
  • Realign internal teams and external agencies to change the way content is delivered and measured.
  • Produce more effective content across all channels that leads to a higher lift in leads and sales as well as provides a clearer customer experience.