Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.
Kenneth "Shark" Kinney (Podcast Host / VP of Marketing and Digital Strategy, A Shark's Perspective, LLC / Ai Media Group)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Demand Generation
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Time after time, brands and agencies still create content that doesn't align with other messaging and advertising efforts driven by siloed internal teams, external agencies, sales and call center teams, and more. Yet, consumers have too little time, too little attention span, and too many other choices competing for their dollars. Aligning content and messaging at its core is necessary not only to better attribute and measure content but also to drive more demand gen as well as provide consumers a better experience.
