Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Kenneth "Shark" Kinney (Podcast Host / VP of Marketing and Digital Strategy, A Shark's Perspective, LLC / Ai Media Group)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Demand Generation
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Time after time, brands and agencies still create content that doesn't align with other messaging and advertising efforts driven by siloed internal teams, external agencies, sales and call center teams, and more. Yet, consumers have too little time, too little attention span, and too many other choices competing for their dollars. Aligning content and messaging at its core is necessary not only to better attribute and measure content but also to drive more demand gen as well as provide consumers a better experience.
