The C-suite says we are going all in on AI-Led Growth Marketing, now what?

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The C-suite says we are going all in on AI-Led Growth Marketing, now what?

Thad Kahlow (CEO, BOL Agency)

Location: Room 11

Date: Wednesday, September 17

Time: 12:10 pm - 12:40 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Session Type: Session

Track: Partner Solution Sessions

Vault Recording: TBD

Understand & define the AI-Vision forward such that it enables prioritized AI execution & optimization. From theory to very specific action!
The AI-driven growth road map requires three aligned elements.

Takeaway

Define AI and the vision forward. Why AI, what are the use cases and business outcomes that will drive your vision for efficient marketing led growth.
AI technical architecture: create a program for owned-AI, embedded-AI and edge-AI within your Adtech, Martech and Revtech platforms. Define and own you AI destiny.
Aggressively execute and optimize with AI and AI agents: unpack specific uses cases that demonstrate the technical nuances while unleashing the power of AI to build a more personalized buyer experience that accelerates business impact