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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

The Boy Band Effect: Transform Your B2B Influencer Marketing from One-Hit Wonder to Lasting-Legend

Ashley Zeckman  (Senior Director of Digital Strategy, TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

From the Beatles to The Jackson 5, to NKOTB to N*SYNC, boy bands throughout history have created an almost cult-like phenomenon that lasts far beyond when the group creates their final record. But, what's the difference between these well-known bands and one-hit wonders like Code Red, Color Me Badd and LFO? 

The secret is staying power. And the same theory applies to successful B2B influencer marketing programs which are phenomena all of their own. Your marketing team can't survive for years (or even months) off of one successful campaign. Successful brands invest in the long-term, which means scaling your efforts to produce hit after hit, all while keeping your audience and your influencers happy and coming back for more. 


  • How to replicate the "Boy Band Effect" for influencer marketing success
  • Full-funnel influencer marketing best practices (and how to measure success)
  • Tips for gaining influencer marketing buy-in from your executive team