Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

The Boy Band Effect: Transform Your B2B Influencer Marketing from One-Hit Wonder to Lasting-Legend

Ashley Zeckman  (Senior Director of Digital Strategy, TopRank Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

From the Beatles to The Jackson 5, to NKOTB to N*SYNC, boy bands throughout history have created an almost cult-like phenomenon that lasts far beyond when the group creates their final record. But, what's the difference between these well-known bands and one-hit wonders like Code Red, Color Me Badd and LFO? 

The secret is staying power. And the same theory applies to successful B2B influencer marketing programs which are phenomena all of their own. Your marketing team can't survive for years (or even months) off of one successful campaign. Successful brands invest in the long-term, which means scaling your efforts to produce hit after hit, all while keeping your audience and your influencers happy and coming back for more. 

Takeaway

  • How to replicate the "Boy Band Effect" for influencer marketing success
  • Full-funnel influencer marketing best practices (and how to measure success)
  • Tips for gaining influencer marketing buy-in from your executive team



FOLLOW CONTENT MARKETING WORLD ON SOCIAL