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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

The Blind Spot: The Importance of Data and Analytics in Content Marketing

Tiffany Schreane  (President, Optilytics Media)

Pass Type: Virtual Pass - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

A solid content marketing strategy helps businesses across many avenues such as social, e-mail, website and a host of other digital functions that help optimize the brand. It is imperative that a content marketing strategy be developed with a data-first approach to ensure that the goals of the campaign are being met. The purpose of this session is to help businesses identify the blind spots where content marketing efforts aren't effective and glean insight into opportunities where content marketing efforts are most advantageous for the brand.

Takeaway

  • Develop a solid content marketing measurement strategy
  • Create a methodology playbook that helps with campaign evaluation and ensures metrics aligns with overall goals
  • Research tools of the trade such as Google Analytics and Piwik that help aid in content marketing data and insights



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