Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Biggest Mistakes Email Marketers Make (And How to Fix Them)

Ashley Guttuso  (Senior Product Marketer, Team Lead, Prompt Therapy Solutions)

Dennis Shiao  (Founder, Attention Retention LLC)

Location: Room 28BC

Date: Tuesday, October 22

Time: 3:35 pm - 4:15 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Vault Recording: TBD

Audience Level: Intermediate

Are you unknowingly sabotaging your email program? Chances are your email program is a haunted house, with ghosts and goblins lurking in the attic. They're out of sight, but definitely not out of mind.

This session features real-world stories on the biggest mistakes email marketers are making. Are you:

- Damaging your sender reputation and risking deliverability?
- Measuring and reporting on the wrong email marketing metrics?
- Creating an automated nurture sequence that leads to nowhere?
- Failing to understand the "one true need" of email subscribers?

Perhaps the biggest mistake of all? Not realizing that you're making them in the first place. Ashley and Dennis will call out the elephants in the room so you can fix them going forward. For each example they'll detail:

- The mistake
- The fix
- The results (i.e., from a real-world mistake)
- How to avoid the mistake going forward


  • Learn whether you're unknowingly sabotaging your email program
  • See real-world examples of mistakes and their impact
  • Learn how to fix common email marketing mistakes and avoid them in the future
  • Understand the hidden reasons your email program is underperforming
  • Fix common mistakes once you're back in the office and improve your email program's results