Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Benefits of a PR Approach: How to Get More Bang from Your Content

Michelle Garrett  (Consultant , Garrett Public Relations)

Location: Room 30DE

Date: Wednesday, October 23

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Beginner

What do your PR and content teams have in common? They BOTH want to reach your company's target audience with information, news and stories that will help them become loyal customers. Encouraging the two to collaborate can help you wring so much more value from your content. This matters when research shows that just one piece of B2B content can cost thousands of dollars.

But – what makes a piece of content a good candidate for promotion? Not all content is created equal.

Let's talk about content that might catch the eye of an editor at a media outlet who needs quality content from external contributors to fill their pages. Pitching and placing the RIGHT content this way will help it be seen by more of your potential customers.


  • Why publishing content on your site isn't enough - it needs to be amplified
  • How using a PR/earned media approach will help your content be seen by more of your target audience
  • How to determine which content is the best fit for this approach
  • How your content and PR teams can work together to create and amplify this content - including examples of content that editors love
  • What to do after your content is published as earned media