Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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The Art of Zero-Click Content: Getting Customers Without Clicks

Amanda Natividad  (VP of Marketing, SparkToro)

Location: Room 29CD

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate

Remember those days when all you had to do was find high-volume keywords and create good-enough content to rank for them? Those searches and clicks would boost your rankings, drive awareness, and bring in new business.

Sadly, those days are gone. The platforms — and it's not just Google! It's social media too — are hoarding that traffic for themselves, trying to keep users on the search engine results page or scrolling in their app. And even if you do get that click, there's a good chance you won't even know it because social networks are (at least sometimes) hiding those referrals.

The solution? Zero-click content. It's content that's native to a given platform, that functions as standalone content, and clicking is additive, not required, for the audience experience.

Takeaway

  • The data and research behind why we've gotten to the point that zero-click marketing is necessary
  • About successful brands and people who are creating zero-click value
  • Frameworks for creating your own zero-click content