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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

The Art of the Pivot

Courtney Colwell  (Director of Global Content, American Express)

Pass Type: Virtual Pass - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Ever wonder what it means to have a clear, consistent content strategy? For more than a decade, helping small businesses has been a key pillar for American Express's brand and content. That commitment continues, and is why when the pandemic hit, we pivoted our content programs channels – in under a month – to create daily content to help business owners navigate the most-pressing challenges. We'll take you behind the scenes of how we did it, including shifting a weekly enewsletter from weekly to daily and launching the live Q&A series, Office Hours, featuring business owners and leaders like David Chang, Christina Tosi, and Wynton Marsalis.

Takeaway

• How great customer insights drive great content strategy
• When speed is more valued than perfection
• Why we created an agile approach to launch
• What success looks like when you have no benchmarks



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