Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Adam Kleiner (Director, Content Marketing, Kyndryl)
Location: Room 30AB
Date: Wednesday, October 23
Time: 11:00 am - 11:40 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Management & Optimization
Vault Recording: TBD
Audience Level: Intermediate
Dear brand editor: hazarding a guess, here, but one suspects you just want to be liked. The motivation may tie to your performance goals; visitation and engagement metrics can denote a job well done. Given the stakes, few things will sour your audience—and derail engagement—quicker than a sales pitch masquerading as a "story idea" or an executive "perspective" devoid of original thinking or … a "white paper." Sometimes the best response to those who ask you to devote precious, editorial real estate to such things is a measured, "No." This session is all about winning license from your bosses and peers to wield the two-letter word.