Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Art of "No" and Why More Brand Editors Need to Say It

Adam Kleiner  (Director, Content Marketing, Kyndryl)

Location: Room 30DE

Date: Wednesday, October 23

Time: 11:50 am - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

Dear brand editor: hazarding a guess, here, but one suspects you just want to be liked. The motivation may tie to your performance goals; visitation and engagement metrics can denote a job well done. Given the stakes, few things will sour your audience—and derail engagement—quicker than a sales pitch masquerading as a "story idea" or an executive "perspective" devoid of original thinking or … a "white paper." Sometimes the best response to those who ask you to devote precious, editorial real estate to such things is a measured, "No." This session is all about winning license from your bosses and peers to wield the two-letter word.

Takeaway

  • A step-by-step approach to make the case for "no." (It starts way before the pitch comes in)
  • How to turn a "no" conversation into future yeses
  • What to do when "no" fails