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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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The Art of Elevating Corporate Brand Content Marketing

Michelle Skupin (Senior Director, Marketing and Communications, RetailMeNot)

Location: Room 3

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Consumer marketing shouldn't get to have all the fun! In the world of corporate and B2B brand marketing, content can often be weighed down with boring stats, corporate jargon, 10-page white papers, lengthy webinars, and more - but it shouldn't stay that way! In this session, RetailMeNot outlines the concrete actions a small team of in-house corporate communicators took to generate top-tier media coverage at scale, above-average online engagement with interactive B2B content, and record-breaking metrics on social media and video.


  • Lessons from consumer marketing that can (and should!) be applied to corporate storytelling
  • How to maintain cutting-edge content in a world of copycats
  • Steps to elevate your content and stories to become a respected industry expert
  • How to shift your corporate content tactics from boring to bold