Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

The Art of Authentic Influence: Creating Thought Leadership That Doesn't Suck

Amber Naslund  (Senior Manager, Marketing Solutions, LinkedIn)

Location: Room 30DE

Date: Wednesday, October 23

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

Youve heard that authenticity is core to creating a personal brand and a strong thought leadership presence online. But what does that even mean or look like in practice?

Join LinkedIn's own Amber Naslund to deconstruct the myths, tropes and best practices around personal branding, whether you're building one for yourself or whether you're charged with developing a thought leadership presence for leaders and creators in your organization. We'll discuss:

- What "authentic" content is…and isn't
- Identifying your thought leadership archetype
- How AI is changing the landscape for individual creators, for better and for worse
- Balancing your personal and professional voices in content …and more!

You'll also go home with examples of thought leaders who are walking the walk as well as the Thought Leadership Canvas, a helpful tool for exploring your voice, identifying your zone(s) of genius, values and behaviors toward digital citizenship & community participation, and the structure you'll need for a sustainable approach to content creation over time.

Takeaway

  • Guidelines and thought starters for what "authentic" content is…and isn't
  • Identifying your thought leadership archetype
  • Learning how AI is changing the landscape for individual creators, for better and for worse
  • Balancing the personal and professional in online content
  • Your own downloadable Thought Leadership Canvas tool to build your voice and content philosophy