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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

The Age of Reason: Rationalizing Post Pandemic Strategies with Buying Insights

Adele Revella  (CEO & Founder, Buyer Persona Institute)

Date: Thursday, September 30

Time: 12:00pm - 12:30pm

Pass Type: Virtual Pass - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Faced with global business disruption and uncertainty, marketers are doubling down on their efforts to define and defend marketing strategies that resonate with their audiences. They’re seeing that personas aren’t much help if they merely profile buyers based on their job title, industries or geographic location. Marketers need deep insight into their buyers’ post-pandemic motivations, barriers, decision criteria and journey.


  • Buyer’s Journey insights from thousands of in-depth interviews with B2B buyers
  • How to target buyers who are making the decisions you can (must) influence
  • What buyers most want to know and experience when they engage with you
  • How to create the right number of personas for your company (fewer than you think)
  • When buyers are receptive to your marketing and when they will ignore you