Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Technology Masterclass: Using the technology you have, great … but do you have the technology you need?

Cathy McKnight  (Chief Problem Solver, VP of Strategy and Consulting, The Content Advisory)

Location: Room 29AB

Date: Monday, October 21

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Industry Masterclass: Technology

In today's rapidly evolving digital landscape, businesses must adapt and utilize technology effectively to stay competitive. However, it's important to assess whether the technology you currently have in place aligns with the specific needs of your organization.

This workshop dives deep into the dichotomy between the technology you currently possess and the technology required for optimal efficiency and growth. Designed for professionals seeking to maximize their technological resources, this interactive session explores strategies to bridge the gap between the technology you have and the technology you need. Participants will gain insights into identifying potential technological gaps, evaluating existing systems, and understanding how to leverage the right tools to elevate their businesses.


• Assess your current technology infrastructure and identify gaps
• Understand the importance of aligning technology with your business objectives
• Explore strategies for acquiring and integrating new technology effectively
• Learn how to optimize existing technology to enhance productivity and efficiency
• Develop an action plan to bridge the gap between the technology you have and the technology you need