Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Technology Masterclass: Using the technology you have, great … but do you have the technology you need?

Cathy McKnight  (Chief Problem Solver & Lead Analyst, The Content Advisory)

Location: Room 152B

Date: Tuesday, September 26

Time: 9:00 am - 10:30 am

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Industry Masterclass: Technology

In today's rapidly evolving digital landscape, businesses must adapt and utilize technology effectively to stay competitive. However, it's important to assess whether the technology you currently have in place aligns with the specific needs of your organization.

This workshop dives deep into the dichotomy between the technology you currently possess and the technology required for optimal efficiency and growth. Designed for professionals seeking to maximize their technological resources, this interactive session explores strategies to bridge the gap between the technology you have and the technology you need. Participants will gain insights into identifying potential technological gaps, evaluating existing systems, and understanding how to leverage the right tools to elevate their businesses.


• Assess your current technology infrastructure and identify gaps
• Understand the importance of aligning technology with your business objectives
• Explore strategies for acquiring and integrating new technology effectively
• Learn how to optimize existing technology to enhance productivity and efficiency
• Develop an action plan to bridge the gap between the technology you have and the technology you need