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Technology Masterclass: Stop Playing Games: What’s Really Stalling Your Tech Marketing

Cathy McKnight  (Chief Problem Solver & Lead Analyst, Seventh Bear)

Location: Room 6E

Date: Monday, September 15

Time: 9:00 am - 10:30 am

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

I feel it. You feel it. Your audiences definitely feel it. Tech industry marketing today is like a never-ending game of Whac-A-Mole; launching campaigns, tweaking messaging, and juggling martech. You’re working harder than ever, and still hearing “we need better leads” and “why doesn’t this content convert?”. Join me for this Masterclass where I’ll call out the five biggest reasons your marketing isn’t landing (spoiler: it’s not your campaign calendar’s fault) and reveal the ridiculously underused strategy that top teams are quietly using to win (you’ll have to attend to find out). If you care about driving pipeline, shortening deal cycles, and not losing your mind, this is the room you want to be in.

Takeaway

  • Ditch the delusion. Learn what’s actually keeping your content from converting.
  • Stop chasing vanity. Why clicks, MQLs, and webinar sign-ups won’t get you to revenue, and what will.
  • Uncover the enablement gap. Find out what your buyers need after they’ve read your blog post and watched your product demo.
  • Sanity, restored. Walk out with a no-fluff plan to fix the mess and make marketing feel a little less like Groundhog Day.