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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Technology Forum

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Karen Sellers  (Vice President, Brand and Communications, CGI)

Emily Kates  (Sr. Manager, Global Content Operations, Salesforce)

Lisa Sharapata  ( CMO, Market Leader, Advisor, Hushly)

Location: Room 3

Date: Friday, September 16

Time: 10:30 am - 1:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Vault Recording: TBD

If there is one industry that benefits the most from a sharp content marketing strategy it’s technology. This industry is simply one of the most dynamic and competitive areas for great thought leadership, smart content strategy, and the need for a scalable content operations to make it work. Join us as some of the most thought-provoking and savvy technology brands in content come together to discuss the current challenges, best practices, and approaches to developing content for a technology-focused firm.

You'll hear from the following industry experts:

  • Karen Sellers, Vice President, Brand and Communications, CGI
  • Emily Kates, Sr. Manager, Global Content Operations, Salesforce
  • Lisa Sharapata, Advisor, Hushly
  • Mark Rosen, Head of Editorial, Adobe
  • Robert Rose, Founder, The Content Advisory


You’ll walk away with great insights on:

  • Building a business case for developing a holistic editorial strategy
  • Developing a best-in-class content operations strategy
  • Developing compelling narrative architectures and thought leadership to speak to the technology buyer
  • How to balance content marketing and sales enablement