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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Technology Forum

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Karen Sellers  (Vice President, Brand and Communications, CGI)

Emily Kates  (Sr. Manager, Global Content Operations, Salesforce)

Lisa Sharapata  ( CMO, Market Leader, Advisor, Hushly)

Location: Room 3

Date: Friday, September 16

Time: 10:30 am - 1:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Vault Recording: TBD

If there is one industry that benefits the most from a sharp content marketing strategy it’s technology. This industry is simply one of the most dynamic and competitive areas for great thought leadership, smart content strategy, and the need for a scalable content operations to make it work. Join us as some of the most thought-provoking and savvy technology brands in content come together to discuss the current challenges, best practices, and approaches to developing content for a technology-focused firm.

You'll hear from the following industry experts:

  • Karen Sellers, Vice President, Brand and Communications, CGI
  • Emily Kates, Sr. Manager, Global Content Operations, Salesforce
  • Lisa Sharapata, Advisor, Hushly
  • Mark Rosen, Head of Editorial, Adobe
  • Robert Rose, Founder, The Content Advisory

Takeaway

You’ll walk away with great insights on:

  • Building a business case for developing a holistic editorial strategy
  • Developing a best-in-class content operations strategy
  • Developing compelling narrative architectures and thought leadership to speak to the technology buyer
  • How to balance content marketing and sales enablement



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