Schedule Viewer 2022

If there is one industry that benefits the most from a sharp content marketing strategy it’s technology. This industry is simply one of the most dynamic and competitive areas for great thought leadership, smart content strategy, and the need for a scalable content operations to make it work. Join us as some of the most thought-provoking and savvy technology brands in content come together to discuss the current challenges, best practices, and approaches to developing content for a technology-focused firm.

You'll hear from the following industry experts:

• Karen Sellers, Vice President, Brand and Communications, CGI
• Emily Kates, Sr. Manager, Global Content Operations, Salesforce
• Lisa Sharapata, Advisor, Hushly
• Mark Rosen, Head of Editorial, Adobe
• Robert Rose, Founder, The Content Advisory

Takeaway

You’ll walk away with great insights on:

• Building a business case for developing a holistic editorial strategy
• Developing a best-in-class content operations strategy
• Developing compelling narrative architectures and thought leadership to speak to the technology buyer
• How to balance content marketing and sales enablement