Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Technology Forum: From Figuring Out Your Audience to Gaining Market Share - A Tech Company's Guide to Effective Content Marketing

Cathy McKnight  (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)

Date: Friday, October 16

Time: 8:00am - 9:00am

Pass Type: All Access Virtual, Virtual Plus - Get your pass now!

Session Type: Industry Forum

Audience Level: All

Vault Recording: TBD

Audience Level: All

Tech companies are facing more and more competition in terms of online content. Complicating things further is they are in the unenviable marketing situation of having to tout their cutting-edge innovation position with high-quality news and information as well as simplify complex, technical information making it interesting and engaging. And all of this must somehow be tied back into gaining market share. No wonder so many struggle, even with strong content strategies in place. During this presentation we will delve into the top six actions technology companies should do/consider to make the most out of content marketing efforts.