Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Cathy McKnight (VP Strategy and Consulting & Chief Problem Solver, The Content Advisory)
Date: Friday, October 16
Time: 8:00am - 9:00am
Pass Type: All Access Virtual, Virtual Plus - Get your pass now!
Session Type: Industry Forum
Audience Level: All
Vault Recording: TBD
Audience Level: All
Tech companies are facing more and more competition in terms of online content. Complicating things further is they are in the unenviable marketing situation of having to tout their cutting-edge innovation position with high-quality news and information as well as simplify complex, technical information making it interesting and engaging. And all of this must somehow be tied back into gaining market share. No wonder so many struggle, even with strong content strategies in place. During this presentation we will delve into the top six actions technology companies should do/consider to make the most out of content marketing efforts.
