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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Take your content strategy to the next level and boost the digital value of your company

Michiel Schoonhoven  (Founder, NXTLI)

Location: Grand Ballroom B

Date: Thursday, September 15

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Do you want to accelerate the value of your company with your content efforts? Do you want to be dynamically different and stand out with your content marketing? Are you looking for a practical roadmap to build a fan driven content strategy as a business strategy?

In this high-energy session CMWorld 12-timer Michiel Schoonhoven will take you on a journey through the Content Impact Framework, which is mentioned by Joe Pulizzi in his latest book as ‘one of the best content marketing models I’ve seen’.

See for yourself and learn all about the framework and how to start using it, along some incredible case studies.

You’ll also be introduced to 3 types of "kinetic content drugs” that builds brand loyalty, showed to you by globetrotting speaker Jon Burkhart.


• How to create a next level content strategy
• How to accelerate the digital value of your company
• How to kickstart a kinetic content revolution.
• How to show real business results from your content.