SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Michiel Schoonhoven (Founder, NXTLI)
Location: Grand Ballroom B
Date: Thursday, September 15
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Brand Strategies
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Do you want to accelerate the value of your company with your content efforts? Do you want to be dynamically different and stand out with your content marketing? Are you looking for a practical roadmap to build a fan driven content strategy as a business strategy?
In this high-energy session CMWorld 12-timer Michiel Schoonhoven will take you on a journey through the Content Impact Framework, which is mentioned by Joe Pulizzi in his latest book as ‘one of the best content marketing models I’ve seen’.
See for yourself and learn all about the framework and how to start using it, along some incredible case studies.
You’ll also be introduced to 3 types of "kinetic content drugs” that builds brand loyalty, showed to you by globetrotting speaker Jon Burkhart.
• How to create a next level content strategy
• How to accelerate the digital value of your company
• How to kickstart a kinetic content revolution.
• How to show real business results from your content.
