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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Take a Sales Enablement Approach to RevOps

Ardath Albee  (VP of Marketing, Modus)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Marketing, sales, and customer success have traditionally been run in silos. Sales enablement has brought marketing and sales into closer alignment, but it wasn’t until Revenue Ops came along that the entirety of the customer continuum gained the potential to flow in sync.

A Sales Hub provides content, tools, and skills development to sales reps. This same framework can be extended to marketing and customer success. With a digital RevOps playbook that covers the continuum of marketing, sales, and service, you connect the departments by aligning them to buyers and customers across every stage, treating the lifecycle as a continuum.

Consistency, relevance, and smooth transitions help to build and strengthen relationships that are critical to increasing customer lifetime value. With all three functions working in harmony, sustainable growth becomes your organization’s competitive advantage.


  • How Revenue Ops goals sync with a sales enablement approach
  • What’s in it for marketing, sales, and customer success
  • How a sales enablement approach helps prioritize efficiency, accountability, and align processes