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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Supercharge Your Content Marketing with Greater Creativity

Carla Johnson  (Innovation Architect, RE:Think Labs)

Location: Room 3

Date: Tuesday, September 13

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

We’re following strategy, personalizing experiences, tracking results, and making adjustments. But audiences are slow to grow, outcomes are tepid, and there’s no “OOMPH!” in our content. Bosses and clients want new and fresh but reject anything that rocks the boat. But what if you didn’t have to choose between big ideas and big results? What is creativity IS the path to better content and bigger outcomes, instead of a distraction?

In this fast-paced workshop, Innovation Architect and best-selling author Carla Johnson will teach you how to connect the dots between inspiration and execution. You’ll learn the secrets to architecting ideas that stand on their own. She’ll encourage you to take risks and show you how to make them enticing to others. You’ll walk away ready to take more creative risks across your content marketing program.


  • Why creativity is a content marketing requirement, not a diversion
  • The five steps that start with a business need and ends with a pitch
  • How to find inspiration anywhere and relate it into your strategy