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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Michelle Volpe-Kohler (Senior Writer, Federal Reserve Bank of Cleveland)
Location: Room 4
Date: Thursday, September 30
Time: 11:15 am - 11:45 am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Supercharge Your Business through Captivating Brand Stories
Cutting through digital clutter to make meaningful connections with your audience isn't easy. But through expert brand storytelling, it's possible to capture your audience and reach your business goals, regardless of your brand or industry. Learn how to harness the power of stories for your work—and become a more confident brand storyteller.
In this session, you will:
* Develop a framework that will serve as the foundation of your brand stories.
* Learn how to use storytelling elements in your writing.
* Get tips on how to generate story ideas and bring them to life.