Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Success through Simplicity: Content Strategy for the Real World

Jonathan Kranz  (Principal, Kranz Communications)

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Create SIMPLER content strategies that are practical, budget-and-resource-friendly, and DO NOT require consultants. In my talk, I'll address the context for strategy, how to pull teams and processes together, and how to define a content "turf" relevant to buyers/customers/prospects. OF COURSE I'll have tons of real-life samples plus handy hints, tips and secrets.


* Why so many well-intended content strategies FAIL
* How to root your strategy within a DEEP understanding of buyer desires -- and fears
* How to plan collectively to draw upon a wide pool of experience and insight
* How to define your special content turf
* Loads of hints, tips and practical suggestions rooted in over 26 years of content creation experience