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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Jonathan Kranz (Principal, Kranz Communications)
Date: Wednesday, September 14
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Create SIMPLER content strategies that are practical, budget-and-resource-friendly, and DO NOT require consultants. In my talk, I'll address the context for strategy, how to pull teams and processes together, and how to define a content "turf" relevant to buyers/customers/prospects. OF COURSE I'll have tons of real-life samples plus handy hints, tips and secrets.
* Why so many well-intended content strategies FAIL
* How to root your strategy within a DEEP understanding of buyer desires -- and fears
* How to plan collectively to draw upon a wide pool of experience and insight
* How to define your special content turf
* Loads of hints, tips and practical suggestions rooted in over 26 years of content creation experience
