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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Success through Simplicity: Content Strategy for the Real World

Jonathan Kranz  (Principal, Kranz Communications)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Create SIMPLER content strategies that are practical, budget-and-resource-friendly, and DO NOT require consultants. In my talk, I'll address the context for strategy, how to pull teams and processes together, and how to define a content "turf" relevant to buyers/customers/prospects. OF COURSE I'll have tons of real-life samples plus handy hints, tips and secrets.


* Why so many well-intended content strategies FAIL
* How to root your strategy within a DEEP understanding of buyer desires -- and fears
* How to plan collectively to draw upon a wide pool of experience and insight
* How to define your special content turf
* Loads of hints, tips and practical suggestions rooted in over 26 years of content creation experience