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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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Structured Content: Your On-Ramp to AI

Laura Creekmore (Director of Taxonomy and Content Strategy, Syndigo)

Location: Room 11

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

What’s the magic behind the curtain for marketers who want to work smarter, not harder? Structured content helps you get your AI efforts underway. The same ideas that have powered websites, e-commerce, and knowledge management for the past two decades are essential to making your chatbot, voice skills, and AI work today.

This workshop will walk you through the steps to get started with an AI, chat, or voice-skills project, focusing on the content structure you need as a foundation, and giving you options for tools and technology that can make your AI dreams a reality. This session is designed for marketers, not programmers or data scientists, but it will give you the tools you need to determine how advanced tech can help your marketing work, and lead a project to make it happen.


Topics to be covered include:

  • Phases of AI/chat/voice projects
  • The content structure foundations that underlie effective AI/chat/voice work
  • The questions you need to ask about existing tech stacks to determine how to move ahead
  • Ideas for tools that can support this work