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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Strategy = Speed: How Salesforce Reached Millions with a New Series in the Pandemic

Jessica Bergmann  (VP Content Strategy and Operations, Salesforce)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The most successful content marketing teams have a documented content strategy. But how do you adapt it -- and keep cross-functional teams in sync -- when customer needs and the market change overnight?


The Salesforce content team shares insight into the fundamental elements of their strategy, processes, and team structure that helped them adjust quickly and launch the Leading Through Change series when 2020 upended content as usual.

Takeaway

  • Establish the right roles and teams with integrated planning and centers of excellence
  • Create fast-turn ideation and approval processes
  • Understand the benefit of episodic content
  • Drive the right behaviors with content performance dashboards and scores



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