Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
David Fortino (SVP Audience, Marketing & Product, NetLine)
Peter Tarrant (Account Based Marketing Manager, Tipalti)
Date: Tuesday, October 13
Time: 4:00pm - 4:50pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Distribution/Promotion
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
How can B2B marketers successfully leverage their content to engage in-market prospects and generate quality leads? Join David Fortino, SVP Audience, Marketing & Product at NetLine and Peter Tarrant, ABM Manager at Tipalti as they share the data-backed strategies to do just that. David will reveal key engagement insights from nearly half a billion first-party content downloads, giving content marketers the framework to apply first-party buyer engagement data to their campaign strategies. Peter shares how Tipalti has optimized their lead generation strategy to dramatically increase SQL’s and revenue growth.
