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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Strategize to Maximize: How Content Engagement Insights Gets You Closer to In-Market Prospects

David Fortino  (SVP Audience, Marketing & Product, NetLine)

Peter Tarrant  (Account Based Marketing Manager, Tipalti)

Date: Tuesday, October 13

Time: 2:45pm - 3:35pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Session Sponsor

How can B2B marketers successfully leverage their content to engage in-market prospects and generate quality leads? Join David Fortino, SVP Audience, Marketing & Product at NetLine and Peter Tarrant, ABM Manager at Tipalti as they share the data-backed strategies to do just that. David will reveal key engagement insights from nearly half a billion first-party content downloads, giving content marketers the framework to apply first-party buyer engagement data to their campaign strategies. Peter shares how Tipalti has optimized their lead generation strategy to dramatically increase SQL’s and revenue growth.


  • How to leverage buyer engagement data to optimize their campaign strategy
  • Why first-party data is a must when relying on third-party solutions
  • Ways to get in front of decision makers for actionable pipeline generation
  • How taking a deep dive into the right metrics improves your next campaign
  • How content marketers can maximize the ROI of their content