Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Storytelling in GA4: Craft the Perfect Story About Your Audience & Get Buy-In

Chris Cheetham-West  (Founder & President, LR Training Solutions)

Location: Room 28BC

Date: Wednesday, October 23

Time: 3:00 pm - 3:40 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Measurement & ROI

Vault Recording: TBD

Audience Level: Beginner

Navigating Google Analytics 4 can feel like a daunting task, often leaving marketing leaders struggling to interpret and convey results to stakeholders effectively. Yet, delving into these numbers is pivotal in creating narratives about our audiences and paving the path for a brand's success. In this session, we will explore the art of crafting a compelling story about your audience's journey using data from Google Analytics 4. Additionally, we will delve into strategies for constructing stories from this data that can persuade team members and leaders to take actionable steps towards success.


  • What mistakes to avoid when looking at reports
  • Craft stories using data that can help you get buy-in
  • How to use data in GA4 to make key decisions about your brand
  • Create custom audiences that help you move faster and take action