SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Annie Granatstein (VP, Content Marketing, Marriott International)
Date: Thursday, September 15
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
It has been a uniquely volatile past couple of years, and consumer sentiment has been on a roller coaster. In this environment, how do you craft stories that will hit the right note, engaging your audiences in the right way, right now? Through the lens of Marriott’s recent Power of Travel content campaign, this presentation will examine the growing importance of deeply understanding your audiences and crafting emotional stories that appeal to their evolving values.
