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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Annie Granatstein (VP, Content Marketing, Marriott International)
Location: Room 1
Date: Thursday, September 15
Time: 1:00 pm - 1:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
It has been a uniquely volatile past couple of years, and consumer sentiment has been on a roller coaster. In this environment, how do you craft stories that will hit the right note, engaging your audiences in the right way, right now? Through the lens of Marriott’s recent Power of Travel content campaign, this presentation will examine the growing importance of deeply understanding your audiences and crafting emotional stories that appeal to their evolving values.
