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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Story Listening: 7 Tips To Create Better Stories By Using Your Ears

Cor Hospes  (Creative director, Merkjournalisten)

Location: Room 5

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

60% of communication consists of listening. Yet that is one of our most neglected communication skills, in fact, we are getting worse and worse at listening. While good empathetic ears are indispensable for finding and retrieving, and therefore for creating real customer and employee stories. A crash course in listening with questions that kill or boost any conversation, and how to become a better listener yourself.


-You understand the difference between hearing and listening
-You realize that real listening takes courage, because it takes courage to put yourself in someone else's shoes
-You learn about the power of narrative incentive questions and how you can stimulate and navigate the conversation with them
-You recognize the 7 obstacles that kill any good conversation, and know why people prefer to talk about themselves instead of listening carefully to others
-You learn the best question you should always ask