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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Stories as a Service: How to Gather and Use Amazing Customer Stories - VIRTUAL ONLY

Gina Balarin  (Director, Verballistics)

Location: Virtual

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Happy customers are your most valuable asset. But are you cashing in on this vital resource? In this session, international TEDx speaker and content marketing strategist, Gina Balarin, shares a unique model to capture, use and benefit from the power of stories: Stories as a Service. After seeing this, you'll know exactly how and when to collect your most valuable customer stories, where and when to use them, who needs to be involved in the process, why it works (when it does work) and what to do when it fails.


- Take away a valuable model for collecting and using customer stories.
- Gather tips on how to find 'the golden moment' of customer happiness.
- Identify who your Secret Army of customer identifiers are, and how to use them.
- Consider ways of using customer stories across your marketing.