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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Stop Copying Your Competitors. How to Write Copy That Actually Converts

Liz Willits  (Founder, Content Phenom LLC)

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

If you're getting inspiration and ideas from your competitors, you're probably writing boring copy.

In this session, you'll learn proven ways to find truly unique positioning and messaging and write copy that actually converts.


- Get 5 methods to find high-converting, engaging product positioning and messaging.
- Learn how to find creative ideas — without being creative.
- See real-life examples of high-converting ad campaigns and website landing pages.
- Learn how to use copy to become a stand-out brand in a sea of boring competitors.