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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Stop Copying Your Competitors. How to Write Copy That Actually Converts

Liz Willits  (Founder, Content Phenom LLC)

Location: Grand Ballroom C

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

If you're getting inspiration and ideas from your competitors, you're probably writing boring copy.

In this session, you'll learn proven ways to find truly unique positioning and messaging and write copy that actually converts.


- Get 5 methods to find high-converting, engaging product positioning and messaging.
- Learn how to find creative ideas — without being creative.
- See real-life examples of high-converting ad campaigns and website landing pages.
- Learn how to use copy to become a stand-out brand in a sea of boring competitors.